Tactical
Marketing
| Our
tactical marketing support services complete a detailed
list of measurable objectives that are typical of a marketing
organization. |
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These
include objectives in the areas of: |
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Trade
show and conference management |
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Sales
Training Materials |
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Product
Roadmaps |
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Joint
Application Development (JAD) session facilitation |
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Development
and Maintenance of collateral material including web page
messages,video demonstrations, and graphic development
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Press
releases and media point of contact support |
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Speaking
opportunity management and presentation drafting |
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Engineering
progress review / monitoring |
The
services are generally provided in a group under a retainer
to provide a complete outsourced product marketing department.
The complete list of objectives might be a handy tool for
setting objectives for your current marketing resources. You
can download a detailed description of these objectives here.
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Product
Roadmap
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A
roadmap doesn’t change every week. It looks forward
at least 4 quarters and sets objectives for the development
organization.
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Tactical
vs. Strategic
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Tactical
objectives are defined tasks to be accomplished to move
the company to its next milestone.
Strategic efforts establish an environment and context such
that the next tactical objective is obvious to everyone
in the organization.
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