What is a Marketing Plan?

Everyone has a marketing plan; we build, fix, and run them for a living. Surprisingly few executives can define a marketing plan when asked. Here is a primer to establish a basis for understanding how marketing works in a successful firm, and how companies are evolving to accomplish their strategic marketing needs while meeting their budget constraints.

Download the whitepaper (PDF format) here.

See an HTML version here.

 

 

 



 

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